From 1995 to 2001, Fluency Media's management team developed integrated online business applications and marketing campaigns for multi-billion dollar companies in the travel and retail industries. During this period two services emerged as providing the most value as an outsourced solution. Digital Asset Management and Online Marketing Management.

With the economic challenges of late 2001 it became clear that most small and mid-sized companies had an absolute mandate to reduce operational costs wherever possible, increase repeat business and lower new customer acquisition costs. All of these goals would be achieved by the solutions identified during the previous years' consulting and development engagements. Fluency Media was created to offer the Internet Archives (digital asset management and distribution) and Net Results (web marketing and loyalty programs).

The Internet Archives is a hosted solution that generally costs clients no more than they would pay to have their assets hosted at an ISP. Because all of the management tools are designed for remote administration by non-technical staff, it empowers more people to communicate with others beyond their borders. The system increases reach while driving down operational cost.

Net Results web marketing management starts with a consultative approach as was required during years of online campaign planning. Know the market, learn the client's goals and budget, develop a plan to retain good customers and attract new ones at the lowest possible cost. Then use proprietary systems for predictive planning, performance tracking and constant improvement. Plan, do, and review on steroids.

By providing these proprietary business systems and an expert support team, Fluency Media has helped its industry leading clients gain reach and revenue, while saving thousands of dollars per month in operations. In many cases, clients avoid software development and maintenance costs all together.