Melissa Mackey

Why You Can’t Ignore SEO

Are you limiting yourself to pay per click advertising for your website? Or worse, no advertising? Then you’re leaving money on the table by not doing search engine optimization (SEO). SEO is defined as the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid [...]

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Sharing Knowledge via a Tweet Chat: Heroview

by Melissa Mackey

Contrary to popular belief, Twitter isn’t just a fluffy tool that people use to share what they had for breakfast. When used properly, Twitter is one of the most effective ways to push out timely and relevant content to a target audience that’s interested in the topic at hand.

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Why Display Media is More Important than Ever

by Melissa Mackey

Online display media has been around for a long time, longer than search ads, even. (Anybody remember those X-Cam pop-ups?) In the early days, networks were notorious for low performance and ads were sold like traditional media: on a per-thousand-impression basis. Tracking was minimal, or even non-existent. Demographic and audience targeting was nearly non-existent, as [...]

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5 Reasons To Start your PPC Campaign with the Landing Page

by Melissa Mackey

So you’ve reviewed your online marketing strategy, and you’ve decided that pay-per-click (PPC) is a good option for you. Great – we love PPC because it gets fast results, and is an effective testing bed for marketing messaging that informs other marketing channels. What is your first step, then? Opening an Adwords account? Picking keywords? [...]

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Is Google’s Dominance Coming to an End? (Or, How to Get Linkbait with Statistics)

by Melissa Mackey

A few weeks ago, Hitwise posted the big news that Bing-powered share of searches in the US had reached 30%. The data showed that month-over-month, Google’s search share dropped by 3% to 64.42%, while Bing-powered searches increased by 5% to 30.01%. News pundits and the search industry were quick to jump on the Google-bashing bandwagon, [...]

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5 Reasons To Stay The SEO Course with Google Instant

by Melissa Mackey

Don’t Panic – the SEO world is not coming to an end! Yesterday, Google rolled out its Instant Search Service. In a nutshell, Google will now display search results and pay-per-click ads as you’re typing a search query. It’s incredibly useful for users, which is great. But it has caused a low-grade panic in the [...]

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Generating Leads from the Google Content Network

by Melissa Mackey

Google’s Content Network is one of the largest publishing networks on the internet today, with literally millions of websites displaying Adwords ads. I’ve been a fan of the Content Network since it launched around 2003, although many advertisers found it to be fraught with low-quality traffic. Google has done a lot to clean up the [...]

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Use PPC To Inform SEO For Internet Marketing Results

by Melissa Mackey

You’ve spent months building the website for your new online business, and now you’re ready to do some internet marketing. You’ve heard about pay-per-click (PPC) and search engine optimization (SEO), and you know that both will help you show up on Google and other search engines. But which one do you do first? At Fluency [...]

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