Fluency Media

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Melissa Mackey

Use PPC To Inform SEO For Internet Marketing Results

by Melissa Mackey February 1, 2010

You’ve spent months building the website for your new online business, and now you’re ready to do some internet marketing. You’ve heard about pay-per-click (PPC) and search engine optimization (SEO), and you know that both will help you show up on Google and other search engines. But which one do you do first?
At Fluency Media, [...]

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Fluency Media Gives 2010 PPC Expert Predictions

by Melissa Mackey January 13, 2010

Last week, I had the honor of joining several of my PPC colleagues in sharing our 2010 pay per click advertising predictions on the PPC Rockstars podcast.
Some of the predictions on the show were pretty far out there – take a listen and see if you agree! Feel free to share your predictions in the [...]

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Preparing for PPC Success

by Melissa Mackey November 12, 2009

It seems easy enough to start a PPC advertising campaign. In fact, many new advertisers jump right in: they pull out their credit card, put in a few keywords, and send everything to the homepage. They’re convinced that PPC is an easy way to start getting traffic and leads for their website.
Not so fast. Successful [...]

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Microsoft And Yahoo Ink Search Deal

by Melissa Mackey July 29, 2009

Well, it finally happened: Microsoft and Yahoo have entered into a search and advertising agreement. Few will be surprised by this announcement, as it’s been in the works for at least 18 months. Still, many search engine marketers are optimistic about the future for these two giants.
In fact, when it comes to search, neither Microsoft [...]

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Landing In the Right Place For Maximum PPC Effectiveness

by Melissa Mackey July 24, 2009

Earlier this week, the world celebrated the 40th anniversary of the first man on the moon. We all know that this was “one small step for a man, one giant leap for mankind.” But what would the moon landing have been like if they didn’t land the lunar module in the right place?
It may not [...]

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Supercharge Your Lead Generation Efforts With PPC

by Melissa Mackey July 20, 2009

Many marketers consider email marketing to be old school. Email has been around for a long time – longer than Twitter, longer than Facebook, and yes, even longer than Google. But it’s the workhorse of direct marketing and still generates some of the best ROI in online marketing.
While email is probably the best way to [...]

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Generating Traffic By Covering All Your PPC Bases

by Melissa Mackey July 6, 2009

When you think of search engines, chances are you think of Google first. And when you think about launching a PPC campaign, you probably start with Google.

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Protecting Your Trademark in PPC

by Melissa Mackey June 24, 2009

You’ve worked hard to build up your brand and maintain your online reputation. One day you do a Google vanity search on your brand name or slogan and find 3 of your competitors running PPC ads on your trademark. Worse yet, they’re using your trademark in their ad copy.

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Microsoft’s Bing Is Bringing It – So Far

by Melissa Mackey June 18, 2009

Last week, I wondered in Search Engine Watch whether Microsoft’s new search engine Bing could really bring it for advertisers. By “bring it,” I meant traffic. Microsoft’s PPC program has historically been known to convert better than average for advertisers, but has also suffered from low traffic volume.
While it’s still too early to tell whether [...]

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PPC Brand Bidding: Should You Or Shouldn’t You?

by Melissa Mackey June 13, 2009

Times are tough. And in tough economic times, marketing budgets are under scrutiny. It’s important to make every dollar count. Many pay-per-click marketers are tempted to stop bidding on their brand terms to save money. This thought process is based on the idea that people searching on branded terms are looking for you specifically, and [...]

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