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Stan Smith

6 Points You Should Consider With Your Multi-Brand/Location Social Media Strategy

by Stan Smith
Thumbnail image for 6 Points You Should Consider With Your Multi-Brand/Location Social Media Strategy

Up to this point, social media strategy has focused on one brand and/or one location. Blog posts, tweets, and Facebook updates could be conveniently managed from one place.  Not anymore.
Social networking has jumped into the mainstream and your company is probably faced with a unique problem: your customers want a relationship with their neighborhood location [...]

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FutureMidwest Videos Are Live!

by Stan Smith

Just in case you missed it, check out Tim Schaden’s presentation at Future Midwest.

Tim Schaden Presentation at FutureMidwest 2010 from Kevin Smith on Vimeo.
Click here to watch the rest of the presentations here.

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Quick-Start Social Media Resources

by Stan Smith

We’ve learned that the hardest part of getting started with Social Media is…well…getting started!  It’s time consuming to track down all of the instructions, tips, and how-to’s needed to get your program up and running.  So we’ve created this guide to give you a hand…enjoy (and come back for updates).
By the way, if you need [...]

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How to Beat the Big Boys…

by Stan Smith

Pure Michigan has received a lot of credit for its marketing program lately.
It looks like michigan.org will seal another year as the nation’s #1 Visited State Tourism Website.
And, within just 90 days of launch, michigan.org was rated the #1 Social Media Program (Gammet Interactive) for its aggressive push into social networking – boasting 20,000+ fans on their Facebook [...]

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Marketing Sherpa Shines Light on Travel Michigan Email Success

by Stan Smith

We’re tooting our own horn here.  It’s not often that you can catch Marketing Sherpa’s attention, that’s why we’re proud to brag a bit with our client, Travel Michigan.
Here’s the story –
Last year, we were asked to dramatically boost the effectiveness of the Travel Michigan email program.  A multi-million dollar media buy was in the [...]

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How to Use Email to Jumpstart Your Social Media Program

by Stan Smith

2009 was definitely the year of Social Media. Businesses in all industries aggressively implemented social media plans and began testing out this new relationship-building tool. However, for most, fan and follower growth stalled.

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Fluency Joins Facebook Rockstars

by Stan Smith

Our own Melissa Mackey participated in the Facebook Rockstars panel at the Search Engine Strategies Expo in Chicago this week. Fluency participated to discuss best practices behind the success of Travel Michigan’s Facebook Fan presence which has a community of over 20,000 fans.
Panel participants tackled topics such as:

How to define success for social media efforts
The best [...]

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Pure Michigan Zooms to 20,000 Fans and Beyond with Fluency…

by Stan Smith

Today, Pure Michigan celebrates its 20,000 fan to register on its Facebook Fan page. We’re proud to have partnered with the Travel Michigan team to accomplish this milestone in under 3 months.
“We are delighted with the number of people who want to be involved with Pure Michigan on Facebook” said George Zimmermann, Vice President of [...]

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If TechCrunch Were A Client

by Stan Smith
If TechCrunch Were A Client

Yesterday, Trisha Verma a colleague of mine gave TechCrunch a stern rap across the knuckles for their recent shenanigans.  To tell you the truth, there was quite a debate about if we were even going to post about this subject.
But we realized (some later than others) that this debate is important because Social Media and online [...]

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Why Social Media Matters

by Stan Smith

For the last year, some very smart marketers have wrestled with a particularly difficult question.
Why does Social Media matter?
Face it.  Dot com crash refugees (like myself) tend to get cynical about must-have technologies. Remember Pointcast anyone?

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