Fluency Media

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Trisha Verma

Pure Michigan Online Marketing Results Soar

by Trisha Verma

In May, our client, Pure Michigan, saw record-breaking numbers in its online marketing efforts.

Facebook: Pure Michigan more than doubled its fan count from January 2010, soaring to 50,000
Twitter: Pure Michigan broke the 5,000 follower mark, less than 12 months after beginning on the platform
Visits: Visits to their main site, michigan.org, were up 26% compared to [...]

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Building Brand Relationships: Drop the “Us vs. Them”

by Trisha Verma

I have the greatest friends in the world.  We listen to each other, laugh together, cry together, and help each other out any way we can.  The foundation of this friendship is simple – we are always on each other’s side.  There is no competition among us – we genuinely want the best for each [...]

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What our team took away from Future Midwest

by Trisha Verma

Part of what we pride ourselves on here at Fluency Media is our diversity.  Each of us sees things from a different angle, based on our own experiences and roles.  This diversity of thought allows each of us to bring something unique to the table, and helps us assist our clients in the best way [...]

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Facebook: The Charitable Psychic?

by Trisha Verma

Facebook is making waves again in our industry by rolling out yet another set of privacy changes.  The most interesting part of this isn’t the changes themselves, but founder Mark Zuckerberg’s explanation of them.  Zuckerberg claims clairvoyance and a sense of generosity fueled the decision to change Facebook users’ privacy settings, making all of their [...]

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2009 Adrian Award Winner

by Trisha Verma

We are so excited to announce that we have won the 2009 Bronze Adrian Award for our work on the Pure Michigan Facebook Fan Page!  We’ve really enjoyed working on this page, and building a loyal, quality fanbase that doubled in size each month for 4 consecutive months.
Building an award winning Facebook Fan Page at [...]

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The Secret to Social (Media) Success

by Trisha Verma

The digital marketing industry has been overrun in recent years with self-proclaimed social media “experts” that promise to give you the secret to being successful in social media marketing, for a price.  Well, I’m going to join them – I’ll tell you the secret, but it won’t cost you a dime.

Are you ready? 
Are you SURE [...]

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The 5 W’s to Entering Social Media

by Trisha Verma

 There’s no denying that social media is becoming a larger part of overall marketing strategies for companies of all sizes and types.  If you haven’t created a Facebook fan page, or a Twitter account or blog, chances are you’re considering it.  Here are the 5 W’s you need to cover before you do – ignoring [...]

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The Great Influence of PPC on Non-Search Conversions

by Trisha Verma

Check out this great article on DM News by Fluency Media’s own Melissa Mackey, where she talks about how paid search can influence your non-search conversions.
 
http://www.dmnews.com/The-great-influence-of-PPC-on-non-search-conversions/article/146636/?DCMP=EMC-DMN_DigitalInsider

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TechCrunch disappoints – again

by Trisha Verma

Today, TechCrunch posted the first of several confidential documents about the personal and professional lives of Twitter employees, notes from executive meetings, new business ideas and pitches, and financial information. TechCrunch’s Michael Arrington (@arrington) admits that the documents he has were received from a hacker (not employed by TechCrunch).
When Arrington made his announcement last night [...]

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6 Steps to Scientific Email Testing

by Trisha Verma

Email is unique in that it’s a low cost, high performance channel that can be used to really learn about your database.  By developing an ongoing testing plan, you can collect some valuable behavioral data on your consumers that will inform all of your programs.  (Check out this ClickZ article on using the applying the [...]

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