Fluency Media

Fluency Media

Facebook: The Charitable Psychic?

by Trisha Verma

Facebook is making waves again in our industry by rolling out yet another set of privacy changes.  The most interesting part of this isn’t the changes themselves, but founder Mark Zuckerberg’s explanation of them.  Zuckerberg claims clairvoyance and a sense of generosity fueled the decision to change Facebook users’ privacy settings, making all of their [...]

Read the full article →

Marketing Sherpa Shines Light on Travel Michigan Email Success

by Stan Smith

We’re tooting our own horn here.  It’s not often that you can catch Marketing Sherpa’s attention, that’s why we’re proud to brag a bit with our client, Travel Michigan.
Here’s the story –
Last year, we were asked to dramatically boost the effectiveness of the Travel Michigan email program.  A multi-million dollar media buy was in the [...]

Read the full article →

Fluency Media Gives 2010 PPC Expert Predictions

by Melissa Mackey

Last week, I had the honor of joining several of my PPC colleagues in sharing our 2010 pay per click advertising predictions on the PPC Rockstars podcast.
Some of the predictions on the show were pretty far out there – take a listen and see if you agree! Feel free to share your predictions in the [...]

Read the full article →

How to Use Email to Jumpstart Your Social Media Program

by Stan Smith

2009 was definitely the year of Social Media. Businesses in all industries aggressively implemented social media plans and began testing out this new relationship-building tool. However, for most, fan and follower growth stalled.

Read the full article →

The Influence of Social Media

by Lindsay Stough

How influential can Social Media really be?  Is Social Media just a fad, or can Social Media networks reach beyond their online communities to influence the real world?  The answer is a resounding yes.
Recently in the UK a husband and wife team started a grassroots campaign for fun, utilizing a Facebook Group and Twitter to [...]

Read the full article →

2009 Adrian Award Winner

by Trisha Verma

We are so excited to announce that we have won the 2009 Bronze Adrian Award for our work on the Pure Michigan Facebook Fan Page!  We’ve really enjoyed working on this page, and building a loyal, quality fanbase that doubled in size each month for 4 consecutive months.
Building an award winning Facebook Fan Page at [...]

Read the full article →

Fluency Joins Facebook Rockstars

by Stan Smith

Our own Melissa Mackey participated in the Facebook Rockstars panel at the Search Engine Strategies Expo in Chicago this week. Fluency participated to discuss best practices behind the success of Travel Michigan’s Facebook Fan presence which has a community of over 20,000 fans.
Panel participants tackled topics such as:

How to define success for social media efforts
The best [...]

Read the full article →

The Secret to Social (Media) Success

by Trisha Verma

The digital marketing industry has been overrun in recent years with self-proclaimed social media “experts” that promise to give you the secret to being successful in social media marketing, for a price.  Well, I’m going to join them – I’ll tell you the secret, but it won’t cost you a dime.

Are you ready? 
Are you SURE [...]

Read the full article →

Attorneys Can Create Valuable & Engaging Content on Twitter

by Michael Zukewich

I love the Verizon Wireless commercial with the father who is outside with his family on the patio and he says aloud as he’s updating his Twitter status, “I’m sitting on the patio.”  Annoyed, his son responds, “I know you’re sitting on the patio!”  What value is the father providing to his followers?  He’s already [...]

Read the full article →

Preparing for PPC Success

by Melissa Mackey

It seems easy enough to start a PPC advertising campaign.  In fact, many new advertisers jump right in:  they pull out their credit card, put in a few keywords, and send everything to the homepage.  They’re convinced that PPC is an easy way to start getting traffic and leads for their website.
Not so fast.  Successful [...]

Read the full article →

← Previous Entries

Next Entries →