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Articles

Start With a Landing Page (5 Things That Will Happen If You Do)

by David Dennis

When kicking off any online marketing effort, one of the most effective and rewarding tactics is to establish a targeted landing page, separate from your main website. Use this landing page (and absolutely not your home page) as the destination for all of the traffic generated from your paid search, display advertising, and email campaigns. [...]

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Fluency Talks Pure Michigan, Authenticity, and Social Media at WWJ Business Breakfast

by Fluency Media

Fluency Media was proud to co-sponsor and participate in last week’s event, “Social Media and Your Business: Gold Mine or Fool’s Gold,” presented by WWJ Newsradio 950. Stan Smith, VP of Marketing, contributed to the panel discussion, along with other social media heavyweights, in front of a packed house at the VisTaTech Center at Schoolcraft [...]

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How Do You Put A Price On A Site With 600 Million Users?

by Shannon Riffe

Facebook is in the news once again, this time for a valuation that puts the company’s worth at $100 billion or more by the time an IPO is issued, thought to be sometime next year. It’s a shocking number that is twice as much as it was valued earlier this year, based upon investments by [...]

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Lessons from SXSW

by Anjanee

It was my first time attending SXSW this year. For you seasoned SXSW veterans, you can imagine my excitement! After hearing all the stories, I knew it was going to be amazing, but I wasn’t quite sure what to expect. After a crazy week at work, a 7-hour trip (I have no idea how it [...]

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Celebrate Pure Michigan

by Shannon Riffe

Governor Snyder will sign the Pure Michigan funding legislation at a public signing event this Thursday, March 10, at 2:30 p.m. This will take place at the Henry Ford Museum in Dearborn, and everyone is invited to attend! Please join us as we show our support for Pure Michigan. If you can’t attend, then tweet [...]

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The Making of the Pure Michigan Snow Storm

by Stan Smith

Everyone is trying to find the ‘key’ to a successful social media effort.  Candidates include “Great Content”, “Being Human”, “Amazing Culture”, “Smart Measurement”, and more.  While all of these are critical, we recently discovered that there are several hidden factors that may be more important than most. First, you need a bit of background information. [...]

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Social Media Examiner Nominates Fluency Expert for Top Blog Honors

by David Dennis

Our team at Fluency Media is made up of many talented experts, so we weren’t shocked that, in the midst of awards season, we had a “nominee” of our own to cheer for. And cheer is exactly what we did when our Vice President of Marketing, Stan Smith, received a nomination for the second-annual Top [...]

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The Fluency Five: Link Roundup

by Stan Smith

Friday is here and it’s time for our Inaugural Fluency Five Link Roundup.  Our team has selected 5 links that have cut through the white noise and given us some new stuff to think about. Take a look and tell us what you think of our line-up in the comments. 1 5 Ways Marketers Could [...]

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6 Points You Should Consider With Your Multi-Brand/Location Social Media Strategy

by Stan Smith
Thumbnail image for 6 Points You Should Consider With Your Multi-Brand/Location Social Media Strategy

Up to this point, social media strategy has focused on one brand and/or one location. Blog posts, tweets, and Facebook updates could be conveniently managed from one place.  Not anymore. Social networking has jumped into the mainstream and your company is probably faced with a unique problem: your customers want a relationship with their neighborhood [...]

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Pure Michigan Online Marketing Results Soar

by Fluency Media

In May, our client, Pure Michigan, saw record-breaking numbers in its online marketing efforts. Facebook: Pure Michigan more than doubled its fan count from January 2010, soaring to 50,000 Twitter: Pure Michigan broke the 5,000 follower mark, less than 12 months after beginning on the platform Visits: Visits to their main site, michigan.org, were up [...]

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