Fluency Media

Fluency Media

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Articles

How to Beat the Big Boys…

by Stan Smith February 16, 2010

Pure Michigan has received a lot of credit for its marketing program lately.
It looks like michigan.org will seal another year as the nation’s #1 Visited State Tourism Website.
And, within just 90 days of launch, michigan.org was rated the #1 Social Media Program (Gammet Interactive) for its aggressive push into social networking – boasting 20,000+ fans on their Facebook [...]

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Facebook: The Charitable Psychic?

by Trisha Verma January 18, 2010

Facebook is making waves again in our industry by rolling out yet another set of privacy changes.  The most interesting part of this isn’t the changes themselves, but founder Mark Zuckerberg’s explanation of them.  Zuckerberg claims clairvoyance and a sense of generosity fueled the decision to change Facebook users’ privacy settings, making all of their [...]

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Marketing Sherpa Shines Light on Travel Michigan Email Success

by Stan Smith January 15, 2010

We’re tooting our own horn here.  It’s not often that you can catch Marketing Sherpa’s attention, that’s why we’re proud to brag a bit with our client, Travel Michigan.
Here’s the story –
Last year, we were asked to dramatically boost the effectiveness of the Travel Michigan email program.  A multi-million dollar media buy was in the [...]

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The Influence of Social Media

by Lindsay Stough January 8, 2010

How influential can Social Media really be?  Is Social Media just a fad, or can Social Media networks reach beyond their online communities to influence the real world?  The answer is a resounding yes.
Recently in the UK a husband and wife team started a grassroots campaign for fun, utilizing a Facebook Group and Twitter to [...]

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Pure Michigan Zooms to 20,000 Fans and Beyond with Fluency…

by Stan Smith October 20, 2009

Today, Pure Michigan celebrates its 20,000 fan to register on its Facebook Fan page. We’re proud to have partnered with the Travel Michigan team to accomplish this milestone in under 3 months.
“We are delighted with the number of people who want to be involved with Pure Michigan on Facebook” said George Zimmermann, Vice President of [...]

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Yahoo! Now Filters Ads in Search Results Too

by Michael Zukewich October 12, 2009

Melissa Mackey, Online Marketing Manager at Fluency Media, provides ClickZ with insight in the October 9th article, “Yahoo! Now Filters Ads in Search Results Too.”  The article describes how Yahoo! has now added the ability for a publisher’s ads to be filtered in the search results.
According to Melissa, “I think it limits competition and gives [...]

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The Great Influence of PPC on Non-Search Conversions

by Trisha Verma August 19, 2009

Check out this great article on DM News by Fluency Media’s own Melissa Mackey, where she talks about how paid search can influence your non-search conversions.
 
http://www.dmnews.com/The-great-influence-of-PPC-on-non-search-conversions/article/146636/?DCMP=EMC-DMN_DigitalInsider

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Writing for the Web is Good SEO

by Shannon Kuchera August 3, 2009

Why Writing for the Web is Important
Writing tactics which work well for conventional print media don’t always translate to the web, for the same reason that what works in a magazine ad probably wouldn’t be the best for TV — the web is simply a different beast. Writing specifically for the web is at the [...]

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If TechCrunch Were A Client

by Stan Smith July 16, 2009
If TechCrunch Were A Client

Yesterday, Trisha Verma a colleague of mine gave TechCrunch a stern rap across the knuckles for their recent shenanigans.  To tell you the truth, there was quite a debate about if we were even going to post about this subject.
But we realized (some later than others) that this debate is important because Social Media and online [...]

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TechCrunch disappoints – again

by Trisha Verma July 15, 2009

Today, TechCrunch posted the first of several confidential documents about the personal and professional lives of Twitter employees, notes from executive meetings, new business ideas and pitches, and financial information. TechCrunch’s Michael Arrington (@arrington) admits that the documents he has were received from a hacker (not employed by TechCrunch).
When Arrington made his announcement last night [...]

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