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Articles

6 Points You Should Consider With Your Multi-Brand/Location Social Media Strategy

by Stan Smith
Thumbnail image for 6 Points You Should Consider With Your Multi-Brand/Location Social Media Strategy

Up to this point, social media strategy has focused on one brand and/or one location. Blog posts, tweets, and Facebook updates could be conveniently managed from one place.  Not anymore.
Social networking has jumped into the mainstream and your company is probably faced with a unique problem: your customers want a relationship with their neighborhood location [...]

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Pure Michigan Online Marketing Results Soar

by Trisha Verma

In May, our client, Pure Michigan, saw record-breaking numbers in its online marketing efforts.

Facebook: Pure Michigan more than doubled its fan count from January 2010, soaring to 50,000
Twitter: Pure Michigan broke the 5,000 follower mark, less than 12 months after beginning on the platform
Visits: Visits to their main site, michigan.org, were up 26% compared to [...]

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Building Brand Relationships: Drop the “Us vs. Them”

by Trisha Verma

I have the greatest friends in the world.  We listen to each other, laugh together, cry together, and help each other out any way we can.  The foundation of this friendship is simple – we are always on each other’s side.  There is no competition among us – we genuinely want the best for each [...]

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Are You (Inadvertently) Marketing to Children?

by David Dennis

This is not news, but you might be unaware: back in 2004, the states of Utah and Michigan enacted Child Protection Registry Acts. The goal was to prevent inappropriate content from getting through to minors — including references to alcohol, tobacco, gambling, or pornographic content. The vehicle for achieving this is a [...]

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How to Beat the Big Boys…

by Stan Smith

Pure Michigan has received a lot of credit for its marketing program lately.
It looks like michigan.org will seal another year as the nation’s #1 Visited State Tourism Website.
And, within just 90 days of launch, michigan.org was rated the #1 Social Media Program (Gammet Interactive) for its aggressive push into social networking – boasting 20,000+ fans on their Facebook [...]

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Facebook: The Charitable Psychic?

by Trisha Verma

Facebook is making waves again in our industry by rolling out yet another set of privacy changes.  The most interesting part of this isn’t the changes themselves, but founder Mark Zuckerberg’s explanation of them.  Zuckerberg claims clairvoyance and a sense of generosity fueled the decision to change Facebook users’ privacy settings, making all of their [...]

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Marketing Sherpa Shines Light on Travel Michigan Email Success

by Stan Smith

We’re tooting our own horn here.  It’s not often that you can catch Marketing Sherpa’s attention, that’s why we’re proud to brag a bit with our client, Travel Michigan.
Here’s the story –
Last year, we were asked to dramatically boost the effectiveness of the Travel Michigan email program.  A multi-million dollar media buy was in the [...]

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The Influence of Social Media

by Lindsay Stough

How influential can Social Media really be?  Is Social Media just a fad, or can Social Media networks reach beyond their online communities to influence the real world?  The answer is a resounding yes.
Recently in the UK a husband and wife team started a grassroots campaign for fun, utilizing a Facebook Group and Twitter to [...]

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Pure Michigan Zooms to 20,000 Fans and Beyond with Fluency…

by Stan Smith

Today, Pure Michigan celebrates its 20,000 fan to register on its Facebook Fan page. We’re proud to have partnered with the Travel Michigan team to accomplish this milestone in under 3 months.
“We are delighted with the number of people who want to be involved with Pure Michigan on Facebook” said George Zimmermann, Vice President of [...]

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Yahoo! Now Filters Ads in Search Results Too

by Michael Zukewich

Melissa Mackey, Online Marketing Manager at Fluency Media, provides ClickZ with insight in the October 9th article, “Yahoo! Now Filters Ads in Search Results Too.”  The article describes how Yahoo! has now added the ability for a publisher’s ads to be filtered in the search results.
According to Melissa, “I think it limits competition and gives [...]

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