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Articles

The Great Influence of PPC on Non-Search Conversions

by Trisha Verma

Check out this great article on DM News by Fluency Media’s own Melissa Mackey, where she talks about how paid search can influence your non-search conversions.
 
http://www.dmnews.com/The-great-influence-of-PPC-on-non-search-conversions/article/146636/?DCMP=EMC-DMN_DigitalInsider

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Writing for the Web is Good SEO

by Shannon Kuchera

Why Writing for the Web is Important
Writing tactics which work well for conventional print media don’t always translate to the web, for the same reason that what works in a magazine ad probably wouldn’t be the best for TV — the web is simply a different beast. Writing specifically for the web is at the [...]

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If TechCrunch Were A Client

by Stan Smith
If TechCrunch Were A Client

Yesterday, Trisha Verma a colleague of mine gave TechCrunch a stern rap across the knuckles for their recent shenanigans.  To tell you the truth, there was quite a debate about if we were even going to post about this subject.
But we realized (some later than others) that this debate is important because Social Media and online [...]

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TechCrunch disappoints – again

by Trisha Verma

Today, TechCrunch posted the first of several confidential documents about the personal and professional lives of Twitter employees, notes from executive meetings, new business ideas and pitches, and financial information. TechCrunch’s Michael Arrington (@arrington) admits that the documents he has were received from a hacker (not employed by TechCrunch).
When Arrington made his announcement last night [...]

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Generating Traffic By Covering All Your PPC Bases

by Melissa Mackey

When you think of search engines, chances are you think of Google first. And when you think about launching a PPC campaign, you probably start with Google.

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Bing Commercials Make a Good Point… and Remind Us How to SEO

by Shannon Kuchera

Microsoft hits the nail on the head with its commercials for its new search engine, Bing – the “Search Overload” so cleverly depicted therein resonates with people because we all know exactly what they’re talking about. The search results listings we see day in & day out are cluttered with content disguised as human-readable but engineered to butter up search engines.

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Protecting Your Trademark in PPC

by Melissa Mackey

You’ve worked hard to build up your brand and maintain your online reputation.  One day you do a Google vanity search on your brand name or slogan and find 3 of your competitors running PPC ads on your trademark.  Worse yet, they’re using your trademark in their ad copy.

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Are You Putting Your Online Strategy to the Test?

by Stan Smith

It’s time for my Public Service Announcement to all businesses – so here it goes:
“Are You Testing?”
That’s right.  Are you letting your website coast along on autopilot? Or..

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One-Click Email Surveys: Painless Polling of Your Database

by David Dennis

What do your database contacts really want? Within your email marketing program, all of the A/B testing, tracking and optimization boils down to this one, simple question.

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Microsoft’s Bing Is Bringing It – So Far

by Melissa Mackey

Last week, I wondered in Search Engine Watch whether Microsoft’s new search engine Bing could really bring it for advertisers.  By “bring it,” I meant traffic.  Microsoft’s PPC program has historically been known to convert better than average for advertisers, but has also suffered from low traffic volume.
While it’s still too early to tell whether [...]

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