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Articles

First Thing's First

Right now is a tense time for many businesses. Job losses and poor economic news has convinced consumers to dig in, lock-up their wallets, and wait for the skies to clear.
That means that you have to make every visit to your web site count. A comprehensive online marketing strategy is needed now more than ever. [...]

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Email Marketing Force Multipliers

by David Dennis

Email marketing success often comes down to small, incremental changes that really add up. Optimizing the small levers in your program can act like force multipliers, with each improvement snowballing into the next. With time and testing, the combination of improvements will ultimately yield dividends much larger than your time or money investment.

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PPC Brand Bidding: Should You Or Shouldn’t You?

by Melissa Mackey

Times are tough. And in tough economic times, marketing budgets are under scrutiny. It’s important to make every dollar count. Many pay-per-click marketers are tempted to stop bidding on their brand terms to save money. This thought process is based on the idea that people searching on branded terms are looking for you specifically, and [...]

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6 Steps to Scientific Email Testing

by Trisha Verma

Email is unique in that it’s a low cost, high performance channel that can be used to really learn about your database. By developing an ongoing testing plan, you can collect some valuable behavioral data on your consumers that will inform all of your programs. (Check out this ClickZ article on using the applying the [...]

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Picking Your SEO Battles: Smart Keyword Targeting for Efficient Resource Investment

by Shannon Kuchera

In today’s climate of budgetary cutbacks, accountability is a key priority for every company. But what does accountability in online marketing really mean?
It goes without saying that accurate & insightful reporting is essential – demonstrating results & incorporating learnings ensure an intelligent and adaptive ongoing program. But more than that, accountability means doing the right [...]

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