From the category archives:

Conversion Optimization

Is Your SEO Strategy Fundamentally Sound for the Long Term?

Do you remember the legendary movie from the 80’s, the Karate Kid? The other day I was thinking about what I could be for Halloween and came up with the idea of being Daniel LaRusso (Ralph Macchio) from the Karate Kid. I watched a few movie clips on YouTube and I couldn’t help but notice [...]

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Yahoo! Now Filters Ads in Search Results Too

by Michael Zukewich

Melissa Mackey, Online Marketing Manager at Fluency Media, provides ClickZ with insight in the October 9th article, “Yahoo! Now Filters Ads in Search Results Too.” The article describes how Yahoo! has now added the ability for a publisher’s ads to be filtered in the search results.
According to Melissa, “I think it limits competition and gives [...]

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Professional Services & SEO

by Michael Zukewich

Is Your Professional Service Firm’s Website Optimized for Clients to Find You?
Are you in the professional services industry and looking for ways to generate more business? Have you considered how many of your potential clients might be using the web to search for the services you or your firm can offer?
Whether you are an accountant, [...]

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The Great Influence of PPC on Non-Search Conversions

by Trisha Verma

Check out this great article on DM News by Fluency Media’s own Melissa Mackey, where she talks about how paid search can influence your non-search conversions.

http://www.dmnews.com/The-great-influence-of-PPC-on-non-search-conversions/article/146636/?DCMP=EMC-DMN_DigitalInsider

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Writing for the Web is Good SEO

by Shannon Kuchera

Why Writing for the Web is Important
Writing tactics which work well for conventional print media don’t always translate to the web, for the same reason that what works in a magazine ad probably wouldn’t be the best for TV — the web is simply a different beast. Writing specifically for the web is at the [...]

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6 Steps to Scientific Email Testing

by Trisha Verma

Email is unique in that it’s a low cost, high performance channel that can be used to really learn about your database. By developing an ongoing testing plan, you can collect some valuable behavioral data on your consumers that will inform all of your programs. (Check out this ClickZ article on using the applying the [...]

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