Fluency Media

Fluency Media

From the category archives:

Email Marketing

Are You (Inadvertently) Marketing to Children?

by David Dennis

This is not news, but you might be unaware: back in 2004, the states of Utah and Michigan enacted Child Protection Registry Acts. The goal was to prevent inappropriate content from getting through to minors — including references to alcohol, tobacco, gambling, or pornographic content. The vehicle for achieving this is a [...]

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How to Beat the Big Boys…

by Stan Smith

Pure Michigan has received a lot of credit for its marketing program lately.
It looks like michigan.org will seal another year as the nation’s #1 Visited State Tourism Website.
And, within just 90 days of launch, michigan.org was rated the #1 Social Media Program (Gammet Interactive) for its aggressive push into social networking – boasting 20,000+ fans on their Facebook [...]

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Email is Not a Commodity

by David Dennis

What does email marketing cost? A penny per email? Half a penny? And what does that really get you? If you send out a ‘blast’, you can always expect some response (and perhaps even an outstanding ROI). However, email is not a typical media buy with an easy to predict, CPM cause-and-effect. The right investment [...]

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Marketing Sherpa Shines Light on Travel Michigan Email Success

by Stan Smith

We’re tooting our own horn here.  It’s not often that you can catch Marketing Sherpa’s attention, that’s why we’re proud to brag a bit with our client, Travel Michigan.
Here’s the story –
Last year, we were asked to dramatically boost the effectiveness of the Travel Michigan email program.  A multi-million dollar media buy was in the [...]

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How to Use Email to Jumpstart Your Social Media Program

by Stan Smith

2009 was definitely the year of Social Media. Businesses in all industries aggressively implemented social media plans and began testing out this new relationship-building tool. However, for most, fan and follower growth stalled.

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One-Click Email Surveys: Painless Polling of Your Database

by David Dennis

What do your database contacts really want? Within your email marketing program, all of the A/B testing, tracking and optimization boils down to this one, simple question.

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Email Marketing Force Multipliers

by David Dennis

Email marketing success often comes down to small, incremental changes that really add up. Optimizing the small levers in your program can act like force multipliers, with each improvement snowballing into the next. With time and testing, the combination of improvements will ultimately yield dividends much larger than your time or money investment.

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6 Steps to Scientific Email Testing

by Trisha Verma

Email is unique in that it’s a low cost, high performance channel that can be used to really learn about your database.  By developing an ongoing testing plan, you can collect some valuable behavioral data on your consumers that will inform all of your programs.  (Check out this ClickZ article on using the applying the [...]

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