by David Dennis
Email marketing success often comes down to small, incremental changes that really add up. Optimizing the small levers in your program can act like force multipliers, with each improvement snowballing into the next. With time and testing, the combination of improvements will ultimately yield dividends much larger than your time or money investment.
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by Trisha Verma
Email is unique in that it’s a low cost, high performance channel that can be used to really learn about your database. By developing an ongoing testing plan, you can collect some valuable behavioral data on your consumers that will inform all of your programs. (Check out this ClickZ article on using the applying the [...]
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