From the category archives:

Pay Per Click

Generating Leads from the Google Content Network

Google’s Content Network is one of the largest publishing networks on the internet today, with literally millions of websites displaying Adwords ads. I’ve been a fan of the Content Network since it launched around 2003, although many advertisers found it to be fraught with low-quality traffic.
Google has done a lot to clean up the network [...]

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Use PPC To Inform SEO For Internet Marketing Results

by Melissa Mackey

You’ve spent months building the website for your new online business, and now you’re ready to do some internet marketing. You’ve heard about pay-per-click (PPC) and search engine optimization (SEO), and you know that both will help you show up on Google and other search engines. But which one do you do first?
At Fluency Media, [...]

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Fluency Media Gives 2010 PPC Expert Predictions

by Melissa Mackey

Last week, I had the honor of joining several of my PPC colleagues in sharing our 2010 pay per click advertising predictions on the PPC Rockstars podcast.
Some of the predictions on the show were pretty far out there – take a listen and see if you agree! Feel free to share your predictions in the [...]

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Preparing for PPC Success

by Melissa Mackey

It seems easy enough to start a PPC advertising campaign. In fact, many new advertisers jump right in: they pull out their credit card, put in a few keywords, and send everything to the homepage. They’re convinced that PPC is an easy way to start getting traffic and leads for their website.
Not so fast. Successful [...]

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Yahoo! Now Filters Ads in Search Results Too

by Michael Zukewich

Melissa Mackey, Online Marketing Manager at Fluency Media, provides ClickZ with insight in the October 9th article, “Yahoo! Now Filters Ads in Search Results Too.” The article describes how Yahoo! has now added the ability for a publisher’s ads to be filtered in the search results.
According to Melissa, “I think it limits competition and gives [...]

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The Great Influence of PPC on Non-Search Conversions

by Trisha Verma

Check out this great article on DM News by Fluency Media’s own Melissa Mackey, where she talks about how paid search can influence your non-search conversions.

http://www.dmnews.com/The-great-influence-of-PPC-on-non-search-conversions/article/146636/?DCMP=EMC-DMN_DigitalInsider

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Microsoft And Yahoo Ink Search Deal

by Melissa Mackey

Well, it finally happened: Microsoft and Yahoo have entered into a search and advertising agreement. Few will be surprised by this announcement, as it’s been in the works for at least 18 months. Still, many search engine marketers are optimistic about the future for these two giants.
In fact, when it comes to search, neither Microsoft [...]

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Landing In the Right Place For Maximum PPC Effectiveness

by Melissa Mackey

Earlier this week, the world celebrated the 40th anniversary of the first man on the moon. We all know that this was “one small step for a man, one giant leap for mankind.” But what would the moon landing have been like if they didn’t land the lunar module in the right place?
It may not [...]

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Supercharge Your Lead Generation Efforts With PPC

by Melissa Mackey

Many marketers consider email marketing to be old school. Email has been around for a long time – longer than Twitter, longer than Facebook, and yes, even longer than Google. But it’s the workhorse of direct marketing and still generates some of the best ROI in online marketing.
While email is probably the best way to [...]

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