Fluency Media

Fluency Media

From the category archives:

Search Engine Optimization

Google Levels the Playing Field for Real Time Search

by Lindsay Stough March 11, 2010

Google recently announced that their real time search will now include Facebook status updates.  Google’s real time search, launched in December 2009, shows up-to-the-second search results including tweets on Twitter, relevant blog posts and activity on other social media platforms.  Facebook, though announced as one of the Google’s real time search partners in December, was [...]

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How Will Google Buzz Impact SEO?

by Michael Zukewich February 24, 2010

In case you haven’t opened your Gmail account in the past week, on February 9th, Google released its brand new social platform, Google Buzz.  Buzz is Google’s approach to sharing relevant information that matters most to you and your contacts.  So what’s all the buzz about?  Google is the search leader and they do it [...]

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How to Beat the Big Boys…

by Stan Smith February 16, 2010

Pure Michigan has received a lot of credit for its marketing program lately.
It looks like michigan.org will seal another year as the nation’s #1 Visited State Tourism Website.
And, within just 90 days of launch, michigan.org was rated the #1 Social Media Program (Gammet Interactive) for its aggressive push into social networking – boasting 20,000+ fans on their Facebook [...]

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Use PPC To Inform SEO For Internet Marketing Results

by Melissa Mackey February 1, 2010

You’ve spent months building the website for your new online business, and now you’re ready to do some internet marketing.  You’ve heard about pay-per-click (PPC) and search engine optimization (SEO), and you know that both will help you show up on Google and other search engines.  But which one do you do first?
At Fluency Media, [...]

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Is Your SEO Strategy Fundamentally Sound for the Long Term?

by Michael Zukewich October 23, 2009

Do you remember the legendary movie from the 80’s, the Karate Kid?  The other day I was thinking about what I could be for Halloween and came up with the idea of being Daniel LaRusso (Ralph Macchio) from the Karate Kid.  I watched a few movie clips on YouTube and I couldn’t help but notice [...]

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Professional Services & SEO

by Michael Zukewich September 23, 2009

Is Your Professional Service Firm’s Website Optimized for Clients to Find You?
Are you in the professional services industry and looking for ways to generate more business?   Have you considered how many of your potential clients might be using the web to search for the services you or your firm can offer?
Whether you are an accountant, [...]

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Writing for the Web is Good SEO

by Shannon Kuchera August 3, 2009

Why Writing for the Web is Important
Writing tactics which work well for conventional print media don’t always translate to the web, for the same reason that what works in a magazine ad probably wouldn’t be the best for TV — the web is simply a different beast. Writing specifically for the web is at the [...]

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Bing Commercials Make a Good Point… and Remind Us How to SEO

by Shannon Kuchera June 24, 2009

Microsoft hits the nail on the head with its commercials for its new search engine, Bing – the “Search Overload” so cleverly depicted therein resonates with people because we all know exactly what they’re talking about. The search results listings we see day in & day out are cluttered with content disguised as human-readable but engineered to butter up search engines.

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Picking Your SEO Battles: Smart Keyword Targeting for Efficient Resource Investment

by Shannon Kuchera June 11, 2009
Thumbnail image for Picking Your SEO Battles: Smart Keyword Targeting for Efficient Resource Investment

In today’s climate of budgetary cutbacks, accountability is a key priority for every company.  But what does accountability in online marketing really mean?
It goes without saying that accurate & insightful reporting is essential – demonstrating results & incorporating learnings ensure an intelligent and adaptive ongoing program.  But more than that, accountability means doing the right [...]

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