Fluency Media

Fluency Media

Search Engine Optimization

Why You Can’t Ignore SEO

by Melissa Mackey

Are you limiting yourself to pay per click advertising for your website?  Or worse, no advertising?  Then you’re leaving money on the table by not doing search engine optimization (SEO). SEO is defined as the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid [...]

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Is Google’s Dominance Coming to an End? (Or, How to Get Linkbait with Statistics)

by Melissa Mackey

A few weeks ago, Hitwise posted the big news that Bing-powered share of searches in the US had reached 30%.  The data showed that month-over-month, Google’s search share dropped by 3% to 64.42%, while Bing-powered searches increased by 5% to 30.01%.  News pundits and the search industry were quick to jump on the Google-bashing bandwagon, [...]

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The SEO Question: In-house or Agency?

by Shannon Riffe

According to a new report released by the Search Engine Marketing Professional Organization (SEMPO), online search marketing continues to grow. This year, the report estimates that the total value of search marketing will eclipse $19 billion, a 16% increase from the year before. This news is great for online marketers like us at Fluency Media, [...]

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Google +1: The Implications of Social Search

by Brett Peterson

While Google has thus far failed to dominate social media like they have with search, email and web advertising, it isn’t for lack of trying. Their previous efforts have either failed to achieve mass appeal (Wave), enjoyed success in limited markets (Orkut with Brazil), or have been met with ridicule and litigation (Buzz). Google is [...]

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5 Tips for Managing Negative Online Reviews

by Ivan Frank

Digital marketing can do a lot of things. But, just as in every part of life, digital marketing has a priority of needs. Online reputation management is an often overlooked primary need that many businesses must address, especially if they are getting negative reviews. Beyond social media, online reputation management problems often present themselves in the form [...]

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The Fluency Five Link Roundup #2

by Stan Smith

Lots of great articles made their way around the blogosphere this past week. Here are 5 of the best picked by our Fluency team. 1. Yahoo/Bing Transition May Happen As Early As Oct 11 Great Tips for Getting Yourself Prepared for the Yahoo/Bing Transition 2. How Do We Know Our Return on Investment as Bloggers? [...]

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5 Reasons To Stay The SEO Course with Google Instant

by Melissa Mackey

Don’t Panic – the SEO world is not coming to an end! Yesterday, Google rolled out its Instant Search Service.  In a nutshell, Google will now display search results and pay-per-click ads as you’re typing a search query.  It’s incredibly useful for users, which is great.  But it has caused a low-grade panic in the [...]

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Google Levels the Playing Field for Real Time Search

by Fluency Media

Google recently announced that their real time search will now include Facebook status updates.  Google’s real time search, launched in December 2009, shows up-to-the-second search results including tweets on Twitter, relevant blog posts and activity on other social media platforms.  Facebook, though announced as one of the Google’s real time search partners in December, was [...]

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How Will Google Buzz Impact SEO?

by Fluency Media

In case you haven’t opened your Gmail account in the past week, on February 9th, Google released its brand new social platform, Google Buzz.  Buzz is Google’s approach to sharing relevant information that matters most to you and your contacts.  So what’s all the buzz about?  Google is the search leader and they do it [...]

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How to Beat the Big Boys…

by Stan Smith

Pure Michigan has received a lot of credit for its marketing program lately. It looks like michigan.org will seal another year as the nation’s #1 Visited State Tourism Website. And, within just 90 days of launch, michigan.org was rated the #1 Social Media Program (Gammet Interactive) for its aggressive push into social networking – boasting 20,000+ [...]

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