Fluency Media

Fluency Media

Social Media

The Top 10 Most Influential Magazines Online

by Fluency Media

With their glossy color pages, easy to digest articles, and fun tidbits, magazines have always held a special place in the hearts of readers.  However, the digital revolution has put a dagger into the heart of the traditional publishing business model. The 24-hour news cycle puts most periodicals behind the curve by the time they [...]

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Does Automating Social Media Make You Less Social?

by Anjanee

The good news is that you’ve been made the social media expert for your company. The bad news? You still have all your previous responsibilities to manage along with this new role. As companies are seeing the importance of social media and testing the waters on Facebook and Twitter, it doesn’t always make sense to [...]

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How Social Media Really Sells

by Stan Smith

All is not well in the land of Twitter, Facebook, and LinkedIn. On the surface, the signs of social media’s dominance are difficult to ignore. Facebook has fenced in a healthy slice of the world’s population within its walled garden. Twitter is powering marketing communications and becoming the operating system for democratic revolution.  LinkedIn is [...]

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Should I Care About What My Competitors Are Doing in Social Media?

by Anjanee

As companies around the world begin to establish and refine their social media programs, you are more likely to find your competitors on sites like Facebook, Twitter, and YouTube than you were a year ago. Your company may have participated in social media for a while now, creating well-designed and engaging social media platforms, but [...]

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When Major Brands Enter Social Media Marketing, It’s Go Big or Go Home

by Fluency Media

With only 163 stores in the United States, compared with over 5,000 stores worldwide- primarily in Europe and Asia- Tesco isn’t a store that is familiar to most Americans. But what it lacks in name-recognition, it makes up for in revenues as the third-largest retailer in the world, lagging behind Wal-Mart and the French chain, [...]

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When Meetup Goes to Facebook, Will Fans Go To Meetups?

by Fluency Media

Meetup Co-founder and CEO Scott Heiferman announced last week that Meetup will launch a tab in June for Facebook fan pages. The tab will streamline the process of organizing or signing up for a Meetup so that users won’t have to leave a brand’s Facebook page to do so. Integrating Meetup and Facebook seems like [...]

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The Rise of Social Media Monitoring Tools

by Brett Peterson

If you needed confirmation of just how big of an impact social media is making on the business decisions of major corporations, take a look at the recent Salesforce.com acquisition of Radian6.  For more than $325million Salesforce.com agreed to buy an upstart Canadian company which specializes in social media monitoring tools. The explosion of consumer [...]

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Google +1: The Implications of Social Search

by Brett Peterson

While Google has thus far failed to dominate social media like they have with search, email and web advertising, it isn’t for lack of trying. Their previous efforts have either failed to achieve mass appeal (Wave), enjoyed success in limited markets (Orkut with Brazil), or have been met with ridicule and litigation (Buzz). Google is [...]

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Fluency Media Celebrates Pure Michigan’s Social Media Milestone

by Shannon Riffe

Just a few months after being named the #1 social media state tourism campaign, Pure Michigan has a new honor to celebrate! Travel Michigan, a Fluency Media client, recently reached a critical milestone and became the only state tourism page with more than 200,000 Facebook fans. Our team launched Travel Michigan’s social platforms in 2009 [...]

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5 Tips for Managing Negative Online Reviews

by Ivan Frank

Digital marketing can do a lot of things. But, just as in every part of life, digital marketing has a priority of needs. Online reputation management is an often overlooked primary need that many businesses must address, especially if they are getting negative reviews. Beyond social media, online reputation management problems often present themselves in the form [...]

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