Full-Service Email Marketing
Let our team implement your entire email marketing strategy from creation to delivery. Our Full Service Email Marketing service gives you the confidence that your email marketing strategy is being handled by experts, allowing you to focus on growing your business.
Full Service Packages can include any of the following services:
Campaign Strategy
Fluency Media offers campaign strategy tailored to your marketing goals, past performance, competitor analysis, and overall desired response from the targeted campaign. This service includes consultation, testing matrices, and campaign curriculum guides.
Email Copywriting and Design
Email content is based on your current promotions, collateral and branding, research, analysis, and performance tracking of previous email campaigns. After the initial campaign strategy has been outlined, Fluency Media presents copy and concept for each email within the campaign, including recommended subject lines and send dates.
A/B Testing
Because Internet usage can be tracked so easily, it is highly recommended that A/B test scenarios are run to evaluate the effectiveness of email campaigns and learn how your customers respond best.
For example, two emails can be sent out to half of the database, with the same design, using different promotional offers to test customer responsiveness. Other test scenarios include using different colors in the emails, different content, etc. Fluency Media recommends testing every email campaign for ongoing, incremental improvements.
HTML Creation & Email Personalization
Emails are created in HTML format from approved email designs. Tracking code is integrated and Inbox Assurance measures are taken to increase the deliverability of each campaign. Emails are generally personalized from database fields unless otherwise indicated during campaign strategy.
Database Management
Fluency will import and cleanse your database on an ongoing basis. This includes: automatic unsubscribe removal, hard-bounce inactivation, and soft-bounce monitoring. Best practices will be used for database maintenance, changing rules as needed.
Online Unsubscribe System
Fluency Media’s hosted unsubscribe system will allow email recipients to unsubscribe from the email database directly from Fluency Media’s servers, in a single click.
Email Sending
Emails are sent from Fluency’s high reputation servers to your opt-in database.
Segmented Database Sending
Emails can be sent with a different offer or content based on segmentation data available in your database. This allows you to send offers and track responses based on customer profile.
Competitive Analysis
Fluency will monitor competitor companies for email content, frequency, techniques, offers, etc. in order to make better recommendations for future campaigns. Additionally, Fluency will apply research about your industry, and the state of email marketing in general, to improve your results.
Tracking
Fluency’s proprietary Net Results Tracker™ tracks the performance of every mailing, which includes the following for each email campaign:
- Number sent
- Bounces
- Unsubscribes
- Click events
- On-site tracking events and conversions
- Revenue and transaction counts (with additional, on-site integration)
Reporting & Analysis
Fluency can provide regular reports which include detailed analysis of your email campaigns, statistics and more:
- Campaign recommendations
- A/B test analysis and recommendations
- Competitor information
- Website improvement recommendations to enhance email performance
- Top performing campaigns
