About half of journalists start by visiting a target company's website* - is your PR up-to-date?
The Internet Archives Press Room is a branded, real-time press site. Non-technical PR staff can control the message real-time with trackable value. It serves the PR professional by adding:
Control - Use the Internet Archives Press Room as a platform to keep your PR fresh and current
Reach - Distribute news instantly to your best media contacts using the 'Notification Tool'
Value - Offer more up-to-date rich media, photos and associated copy with releases and articles.
Track downloads by item, contact and frequency
“ If it weren’t for Fluency Media’s Press Room, we never would have gotten
the volume and quality of coverage that we did...”
—
Stacie Lange
Vice President, Public Relations
Quiznos Sub

“ The Online Press Room has proven to be a highly effective and efficient solution
for communicating ProStores news. Enabling our company to seamlessly
and flexibly manage corporate news content, this tool helps us fulfill our
commitment to responsive communications. All of this convenience within
a distinctly ProStores-branded site is a tremendous asset. ”
—
Eric Shoup
Director ProStores™ an eBay® Company

Features & Benefits
Post and Share Media Files Instantly to your PR website
The Internet Archives is your online Press Room. Using easy-to-use tools, you can upload high-resolution images, video, Word docs, PDF files, Excel files and more from a web browser. Anyone authorized by you can download those files with a password from anywhere anytime. No more last minute Fed Ex packages or outdated photos.
Upload files - The Internet Archives supports almost all file types, including graphics, video, audio, documents and more. Using the 'Upload Wizard', it's as easy to post files as it is to send an email.
Download files - Individual and multiple high-resolution files can be downloaded by anyone with the right password from any web browser anywhere in the world.
Categorize files - Create categories to store files so they are easy to find.
Control when files display - Set a start and end date on any file in advance so that it shows when you need it.
Create media galleries - Upload images, video and other graphics into your Internet Archives so that they display in an easy-to-use gallery, which allows your users to easily scan through hundreds of media files quickly.
Post High-Resolution Files Once Instead of Mailing
Some clients have saved over $3,500 per month in reproduction and sending costs alone.
Reproduction of high-resolution photos and other media can be time-intensive and costly. The Internet Archives allows you to post high-resolution photos on your own Press Room website easily and immediately. This allows anyone with an authorized password to download the files they need whenever, wherever.
Create Press Releases and Press Kits on Your Press Room Website
The Internet Archives Press Room is your own branded press website. Members of the media can view press releases and press kits, download high-resolution files and more. Never suffer from outdated press releases, old collateral or a poor PR web presence again.
Create online press releases - Simply copy a digital version (i.e. Microsoft Word) of a press release and paste it into the system. Add titles and subtitles, if desired. Each press release can be associated with images and press kits, so that they display together on the website.
Create online press kits - Group press releases, photos, video files, PDF's and more to create an online press kit, replacing the need for expensive reproductions and mailings.
Categorize press releases and kits - Create categories to store press releases and press kits so they are easy to find.
Create Featured Stories - Feature press releases with teasers on your Press Room home page with a link to the full story.
Download files - Individual and multiple high-resolution files can be downloaded by anyone with the right password from any web browser anywhere in the world.
Notify Contact Groups of New Content on Your Press Room
The Notification tool allows you to group contacts and send them an email with a link to a new story, photo or any other content on your PR Site.
Send email notifications to contacts instantly - Email groups about new press releases, photos, press kits, files and more with a link to its location.
Manage contact groups - Group your contacts to easily notify them of new content. Contacts can belong to multiple groups. View contact information, make notes and track user activity.
Allow Media members to register on your site - Individuals can request membership to your Press Room for future notification of stories and to download assets. You simply grant them permission and they are instantly added to your contact list.
Track Downloads from Your Press Room
Monitor file downloads - An online report shows you downloaded files by item, contact and frequency. This helps you determine which media contacts are most responsive, stories that get picked up and overall usage of your Press Room site.
Drive the Media to Use Current Collateral
Most companies struggle to distribute the most up-to-date collateral to the media. The Internet Archives Press Room allows you to control versions of high-resolution files and drive the media to use your latest collateral.
Graphic standards: Maintain your corporate and other graphic standards online so that advertising and graphic design agencies can easily view what they need when creating collateral for your company. Word files and/or PDF files can contain PMS colors, brand treatment, font types, etc. and are easily downloaded.
Logos - Store high-resolution versions of your logo(s) online. Journalists, advertising agencies or other external companies can download secure high-resolution logos ready to use for print, websites, etc.
Post multiple graphic standards - No more confusion regarding branding. Categorize and post, all graphic standards used by your company. These categories automatically display as navigation on the website.
*According to the Nielsen Norman Group