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Fluency Media

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Pure Michigan Online Marketing Results Soar

by Trisha Verma

In May, our client, Pure Michigan, saw record-breaking numbers in its online marketing efforts.

Facebook: Pure Michigan more than doubled its fan count from January 2010, soaring to 50,000
Twitter: Pure Michigan broke the 5,000 follower mark, less than 12 months after beginning on the platform
Visits: Visits to their main site, michigan.org, were up 26% compared to [...]

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Quick-Start Social Media Resources

by Stan Smith

We’ve learned that the hardest part of getting started with Social Media is…well…getting started!  It’s time consuming to track down all of the instructions, tips, and how-to’s needed to get your program up and running.  So we’ve created this guide to give you a hand…enjoy (and come back for updates).
By the way, if you need [...]

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Google Levels the Playing Field for Real Time Search

by Lindsay Stough

Google recently announced that their real time search will now include Facebook status updates.  Google’s real time search, launched in December 2009, shows up-to-the-second search results including tweets on Twitter, relevant blog posts and activity on other social media platforms.  Facebook, though announced as one of the Google’s real time search partners in December, was [...]

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What is your Online Persona?

by Lindsay Stough

When embarking on a social media marketing campaign, one of the factors that you need to consider is your company’s online persona.  Businesses, like people, have a particular persona that represents their brand in the real world.  In social media, your online persona is extremely important due to the conversational nature of the platforms and [...]

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Facebook: The Charitable Psychic?

by Trisha Verma

Facebook is making waves again in our industry by rolling out yet another set of privacy changes.  The most interesting part of this isn’t the changes themselves, but founder Mark Zuckerberg’s explanation of them.  Zuckerberg claims clairvoyance and a sense of generosity fueled the decision to change Facebook users’ privacy settings, making all of their [...]

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The Influence of Social Media

by Lindsay Stough

How influential can Social Media really be?  Is Social Media just a fad, or can Social Media networks reach beyond their online communities to influence the real world?  The answer is a resounding yes.
Recently in the UK a husband and wife team started a grassroots campaign for fun, utilizing a Facebook Group and Twitter to [...]

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2009 Adrian Award Winner

by Trisha Verma

We are so excited to announce that we have won the 2009 Bronze Adrian Award for our work on the Pure Michigan Facebook Fan Page!  We’ve really enjoyed working on this page, and building a loyal, quality fanbase that doubled in size each month for 4 consecutive months.
Building an award winning Facebook Fan Page at [...]

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Fluency Joins Facebook Rockstars

by Stan Smith

Our own Melissa Mackey participated in the Facebook Rockstars panel at the Search Engine Strategies Expo in Chicago this week. Fluency participated to discuss best practices behind the success of Travel Michigan’s Facebook Fan presence which has a community of over 20,000 fans.
Panel participants tackled topics such as:

How to define success for social media efforts
The best [...]

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The 5 W’s to Entering Social Media

by Trisha Verma

 There’s no denying that social media is becoming a larger part of overall marketing strategies for companies of all sizes and types.  If you haven’t created a Facebook fan page, or a Twitter account or blog, chances are you’re considering it.  Here are the 5 W’s you need to cover before you do – ignoring [...]

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Facebook Beta Testing Upgraded Features

by Lindsay Stough

Over the past couple of weeks, Facebook has begun beta testing the following changes to their status update (publisher) and search functions.   Here’s what you need to know to make quick smart changes to your friend and fan pages

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