by Melissa Mackey
Google’s Content Network is one of the largest publishing networks on the internet today, with literally millions of websites displaying Adwords ads. I’ve been a fan of the Content Network since it launched around 2003, although many advertisers found it to be fraught with low-quality traffic.
Google has done a lot to clean up the network [...]
Read the full article →
by Melissa Mackey
It seems easy enough to start a PPC advertising campaign. In fact, many new advertisers jump right in: they pull out their credit card, put in a few keywords, and send everything to the homepage. They’re convinced that PPC is an easy way to start getting traffic and leads for their website.
Not so fast. Successful [...]
Read the full article →
