by Melissa Mackey
Well, it finally happened: Microsoft and Yahoo have entered into a search and advertising agreement. Few will be surprised by this announcement, as it’s been in the works for at least 18 months. Still, many search engine marketers are optimistic about the future for these two giants.
In fact, when it comes to search, neither Microsoft [...]
Read the full article →
by Shannon Kuchera
Microsoft hits the nail on the head with its commercials for its new search engine, Bing – the “Search Overload” so cleverly depicted therein resonates with people because we all know exactly what they’re talking about. The search results listings we see day in & day out are cluttered with content disguised as human-readable but engineered to butter up search engines.
Read the full article →
