Fluency Media

Fluency Media

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online marketing strategy

6 Points You Should Consider With Your Multi-Brand/Location Social Media Strategy

by Stan Smith
Thumbnail image for 6 Points You Should Consider With Your Multi-Brand/Location Social Media Strategy

Up to this point, social media strategy has focused on one brand and/or one location. Blog posts, tweets, and Facebook updates could be conveniently managed from one place.  Not anymore.
Social networking has jumped into the mainstream and your company is probably faced with a unique problem: your customers want a relationship with their neighborhood location [...]

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Pure Michigan Online Marketing Results Soar

by Trisha Verma

In May, our client, Pure Michigan, saw record-breaking numbers in its online marketing efforts.

Facebook: Pure Michigan more than doubled its fan count from January 2010, soaring to 50,000
Twitter: Pure Michigan broke the 5,000 follower mark, less than 12 months after beginning on the platform
Visits: Visits to their main site, michigan.org, were up 26% compared to [...]

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Building Brand Relationships: Drop the “Us vs. Them”

by Trisha Verma

I have the greatest friends in the world.  We listen to each other, laugh together, cry together, and help each other out any way we can.  The foundation of this friendship is simple – we are always on each other’s side.  There is no competition among us – we genuinely want the best for each [...]

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Generating Leads from the Google Content Network

by Melissa Mackey

Google’s Content Network is one of the largest publishing networks on the internet today, with literally millions of websites displaying Adwords ads.  I’ve been a fan of the Content Network since it launched around 2003, although many advertisers found it to be fraught with low-quality traffic.
Google has done a lot to clean up the network [...]

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What is your Online Persona?

by Lindsay Stough

When embarking on a social media marketing campaign, one of the factors that you need to consider is your company’s online persona.  Businesses, like people, have a particular persona that represents their brand in the real world.  In social media, your online persona is extremely important due to the conversational nature of the platforms and [...]

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How Will Google Buzz Impact SEO?

by Michael Zukewich

In case you haven’t opened your Gmail account in the past week, on February 9th, Google released its brand new social platform, Google Buzz.  Buzz is Google’s approach to sharing relevant information that matters most to you and your contacts.  So what’s all the buzz about?  Google is the search leader and they do it [...]

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Attorneys Can Create Valuable & Engaging Content on Twitter

by Michael Zukewich

I love the Verizon Wireless commercial with the father who is outside with his family on the patio and he says aloud as he’s updating his Twitter status, “I’m sitting on the patio.”  Annoyed, his son responds, “I know you’re sitting on the patio!”  What value is the father providing to his followers?  He’s already [...]

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Is Your SEO Strategy Fundamentally Sound for the Long Term?

by Michael Zukewich

Do you remember the legendary movie from the 80’s, the Karate Kid?  The other day I was thinking about what I could be for Halloween and came up with the idea of being Daniel LaRusso (Ralph Macchio) from the Karate Kid.  I watched a few movie clips on YouTube and I couldn’t help but notice [...]

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Yahoo! Now Filters Ads in Search Results Too

by Michael Zukewich

Melissa Mackey, Online Marketing Manager at Fluency Media, provides ClickZ with insight in the October 9th article, “Yahoo! Now Filters Ads in Search Results Too.”  The article describes how Yahoo! has now added the ability for a publisher’s ads to be filtered in the search results.
According to Melissa, “I think it limits competition and gives [...]

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Professional Services & SEO

by Michael Zukewich

Is Your Professional Service Firm’s Website Optimized for Clients to Find You?
Are you in the professional services industry and looking for ways to generate more business?   Have you considered how many of your potential clients might be using the web to search for the services you or your firm can offer?
Whether you are an accountant, [...]

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