Fluency Media

Fluency Media

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Fluency Media Gives 2010 PPC Expert Predictions

by Melissa Mackey

Last week, I had the honor of joining several of my PPC colleagues in sharing our 2010 pay per click advertising predictions on the PPC Rockstars podcast.
Some of the predictions on the show were pretty far out there – take a listen and see if you agree! Feel free to share your predictions in the [...]

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Preparing for PPC Success

by Melissa Mackey

It seems easy enough to start a PPC advertising campaign.  In fact, many new advertisers jump right in:  they pull out their credit card, put in a few keywords, and send everything to the homepage.  They’re convinced that PPC is an easy way to start getting traffic and leads for their website.
Not so fast.  Successful [...]

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Microsoft And Yahoo Ink Search Deal

by Melissa Mackey

Well, it finally happened: Microsoft and Yahoo have entered into a search and advertising agreement. Few will be surprised by this announcement, as it’s been in the works for at least 18 months. Still, many search engine marketers are optimistic about the future for these two giants.
In fact, when it comes to search, neither Microsoft [...]

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Facebook Beta Testing Upgraded Features

by Lindsay Stough

Over the past couple of weeks, Facebook has begun beta testing the following changes to their status update (publisher) and search functions.   Here’s what you need to know to make quick smart changes to your friend and fan pages

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