search

Why You Can’t Ignore SEO

Are you limiting yourself to pay per click advertising for your website? Or worse, no advertising? Then you’re leaving money on the table by not doing search engine optimization (SEO). SEO is defined as the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid [...]

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Fluency Media Gives 2010 PPC Expert Predictions

by Melissa Mackey

Last week, I had the honor of joining several of my PPC colleagues in sharing our 2010 pay per click advertising predictions on the PPC Rockstars podcast. Some of the predictions on the show were pretty far out there – take a listen and see if you agree! Feel free to share your predictions in [...]

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Preparing for PPC Success

by Melissa Mackey

It seems easy enough to start a PPC advertising campaign. In fact, many new advertisers jump right in: they pull out their credit card, put in a few keywords, and send everything to the homepage. They’re convinced that PPC is an easy way to start getting traffic and leads for their website. Not so fast. [...]

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Microsoft And Yahoo Ink Search Deal

by Melissa Mackey

Well, it finally happened: Microsoft and Yahoo have entered into a search and advertising agreement. Few will be surprised by this announcement, as it’s been in the works for at least 18 months. Still, many search engine marketers are optimistic about the future for these two giants. In fact, when it comes to search, neither [...]

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