Posts tagged as:

seo

Use PPC To Inform SEO For Internet Marketing Results

You’ve spent months building the website for your new online business, and now you’re ready to do some internet marketing. You’ve heard about pay-per-click (PPC) and search engine optimization (SEO), and you know that both will help you show up on Google and other search engines. But which one do you do first?
At Fluency Media, [...]

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Is Your SEO Strategy Fundamentally Sound for the Long Term?

by Michael Zukewich

Do you remember the legendary movie from the 80’s, the Karate Kid? The other day I was thinking about what I could be for Halloween and came up with the idea of being Daniel LaRusso (Ralph Macchio) from the Karate Kid. I watched a few movie clips on YouTube and I couldn’t help but notice [...]

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Professional Services & SEO

by Michael Zukewich

Is Your Professional Service Firm’s Website Optimized for Clients to Find You?
Are you in the professional services industry and looking for ways to generate more business? Have you considered how many of your potential clients might be using the web to search for the services you or your firm can offer?
Whether you are an accountant, [...]

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Writing for the Web is Good SEO

by Shannon Kuchera

Why Writing for the Web is Important
Writing tactics which work well for conventional print media don’t always translate to the web, for the same reason that what works in a magazine ad probably wouldn’t be the best for TV — the web is simply a different beast. Writing specifically for the web is at the [...]

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Bing Commercials Make a Good Point… and Remind Us How to SEO

by Shannon Kuchera

Microsoft hits the nail on the head with its commercials for its new search engine, Bing – the “Search Overload” so cleverly depicted therein resonates with people because we all know exactly what they’re talking about. The search results listings we see day in & day out are cluttered with content disguised as human-readable but engineered to butter up search engines.

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Picking Your SEO Battles: Smart Keyword Targeting for Efficient Resource Investment

by Shannon Kuchera

In today’s climate of budgetary cutbacks, accountability is a key priority for every company. But what does accountability in online marketing really mean?
It goes without saying that accurate & insightful reporting is essential – demonstrating results & incorporating learnings ensure an intelligent and adaptive ongoing program. But more than that, accountability means doing the right [...]

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