Fluency Media

Fluency Media

seo

Why You Can’t Ignore SEO

by Melissa Mackey

Are you limiting yourself to pay per click advertising for your website?  Or worse, no advertising?  Then you’re leaving money on the table by not doing search engine optimization (SEO). SEO is defined as the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid [...]

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5 Reasons To Stay The SEO Course with Google Instant

by Melissa Mackey

Don’t Panic – the SEO world is not coming to an end! Yesterday, Google rolled out its Instant Search Service.  In a nutshell, Google will now display search results and pay-per-click ads as you’re typing a search query.  It’s incredibly useful for users, which is great.  But it has caused a low-grade panic in the [...]

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Use PPC To Inform SEO For Internet Marketing Results

by Melissa Mackey

You’ve spent months building the website for your new online business, and now you’re ready to do some internet marketing.  You’ve heard about pay-per-click (PPC) and search engine optimization (SEO), and you know that both will help you show up on Google and other search engines.  But which one do you do first? At Fluency [...]

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Is Your SEO Strategy Fundamentally Sound for the Long Term?

by Fluency Media

Do you remember the legendary movie from the 80’s, the Karate Kid?  The other day I was thinking about what I could be for Halloween and came up with the idea of being Daniel LaRusso (Ralph Macchio) from the Karate Kid.  I watched a few movie clips on YouTube and I couldn’t help but notice [...]

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Professional Services & SEO

by Fluency Media

Is Your Professional Service Firm’s Website Optimized for Clients to Find You? Are you in the professional services industry and looking for ways to generate more business?   Have you considered how many of your potential clients might be using the web to search for the services you or your firm can offer? Whether you are [...]

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Writing for the Web is Good SEO

by admin

Why Writing for the Web is Important Writing tactics which work well for conventional print media don’t always translate to the web, for the same reason that what works in a magazine ad probably wouldn’t be the best for TV — the web is simply a different beast. Writing specifically for the web is at [...]

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Bing Commercials Make a Good Point… and Remind Us How to SEO

by admin

Microsoft hits the nail on the head with its commercials for its new search engine, Bing – the “Search Overload” so cleverly depicted therein resonates with people because we all know exactly what they’re talking about. The search results listings we see day in & day out are cluttered with content disguised as human-readable but engineered to butter up search engines.

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Picking Your SEO Battles: Smart Keyword Targeting for Efficient Resource Investment

by admin
Thumbnail image for Picking Your SEO Battles: Smart Keyword Targeting for Efficient Resource Investment

In today’s climate of budgetary cutbacks, accountability is a key priority for every company.  But what does accountability in online marketing really mean? It goes without saying that accurate & insightful reporting is essential – demonstrating results & incorporating learnings ensure an intelligent and adaptive ongoing program.  But more than that, accountability means doing the [...]

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