Fluency Media

Fluency Media

Posts tagged as:

Social Media

6 Points You Should Consider With Your Multi-Brand/Location Social Media Strategy

by Stan Smith
Thumbnail image for 6 Points You Should Consider With Your Multi-Brand/Location Social Media Strategy

Up to this point, social media strategy has focused on one brand and/or one location. Blog posts, tweets, and Facebook updates could be conveniently managed from one place.  Not anymore.
Social networking has jumped into the mainstream and your company is probably faced with a unique problem: your customers want a relationship with their neighborhood location [...]

Read the full article →

Pure Michigan Online Marketing Results Soar

by Trisha Verma

In May, our client, Pure Michigan, saw record-breaking numbers in its online marketing efforts.

Facebook: Pure Michigan more than doubled its fan count from January 2010, soaring to 50,000
Twitter: Pure Michigan broke the 5,000 follower mark, less than 12 months after beginning on the platform
Visits: Visits to their main site, michigan.org, were up 26% compared to [...]

Read the full article →

Quick-Start Social Media Resources

by Stan Smith

We’ve learned that the hardest part of getting started with Social Media is…well…getting started!  It’s time consuming to track down all of the instructions, tips, and how-to’s needed to get your program up and running.  So we’ve created this guide to give you a hand…enjoy (and come back for updates).
By the way, if you need [...]

Read the full article →

What our team took away from Future Midwest

by Trisha Verma

Part of what we pride ourselves on here at Fluency Media is our diversity.  Each of us sees things from a different angle, based on our own experiences and roles.  This diversity of thought allows each of us to bring something unique to the table, and helps us assist our clients in the best way [...]

Read the full article →

Getting Ready for Future Midwest

by Tim Schaden

I’m super proud of Michigan right now.
Even though the media has been lashing our State about the economy, employment, and the loss of manufacturing – I’m happy to say that our digital marketing community is standing strong.
For proof, look no further than the Future Midwest Conference being held in Royal Oak this week. I’m [...]

Read the full article →

What is your Online Persona?

by Lindsay Stough

When embarking on a social media marketing campaign, one of the factors that you need to consider is your company’s online persona.  Businesses, like people, have a particular persona that represents their brand in the real world.  In social media, your online persona is extremely important due to the conversational nature of the platforms and [...]

Read the full article →

How Will Google Buzz Impact SEO?

by Michael Zukewich

In case you haven’t opened your Gmail account in the past week, on February 9th, Google released its brand new social platform, Google Buzz.  Buzz is Google’s approach to sharing relevant information that matters most to you and your contacts.  So what’s all the buzz about?  Google is the search leader and they do it [...]

Read the full article →

How to Beat the Big Boys…

by Stan Smith

Pure Michigan has received a lot of credit for its marketing program lately.
It looks like michigan.org will seal another year as the nation’s #1 Visited State Tourism Website.
And, within just 90 days of launch, michigan.org was rated the #1 Social Media Program (Gammet Interactive) for its aggressive push into social networking – boasting 20,000+ fans on their Facebook [...]

Read the full article →

Facebook: The Charitable Psychic?

by Trisha Verma

Facebook is making waves again in our industry by rolling out yet another set of privacy changes.  The most interesting part of this isn’t the changes themselves, but founder Mark Zuckerberg’s explanation of them.  Zuckerberg claims clairvoyance and a sense of generosity fueled the decision to change Facebook users’ privacy settings, making all of their [...]

Read the full article →

The Influence of Social Media

by Lindsay Stough

How influential can Social Media really be?  Is Social Media just a fad, or can Social Media networks reach beyond their online communities to influence the real world?  The answer is a resounding yes.
Recently in the UK a husband and wife team started a grassroots campaign for fun, utilizing a Facebook Group and Twitter to [...]

Read the full article →

← Previous Entries