Fluency Media

Fluency Media

Social Media

Does Automating Social Media Make You Less Social?

by Anjanee

The good news is that you’ve been made the social media expert for your company. The bad news? You still have all your previous responsibilities to manage along with this new role. As companies are seeing the importance of social media and testing the waters on Facebook and Twitter, it doesn’t always make sense to [...]

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Should I Care About What My Competitors Are Doing in Social Media?

by Anjanee

As companies around the world begin to establish and refine their social media programs, you are more likely to find your competitors on sites like Facebook, Twitter, and YouTube than you were a year ago. Your company may have participated in social media for a while now, creating well-designed and engaging social media platforms, but [...]

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Friday Finds Link Roundup

by Fluency Media

The big news this week is the IPO of LinkedIn, which debuted to big numbers, ending its first day with the value of shares up 109%. It’s raised excitement, and expectations, for the IPOs of other big web companies like Facebook, Groupon, Zynga, and Twitter. It’s an exciting time in the world of tech and [...]

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When Meetup Goes to Facebook, Will Fans Go To Meetups?

by Fluency Media

Meetup Co-founder and CEO Scott Heiferman announced last week that Meetup will launch a tab in June for Facebook fan pages. The tab will streamline the process of organizing or signing up for a Meetup so that users won’t have to leave a brand’s Facebook page to do so. Integrating Meetup and Facebook seems like [...]

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Friday Finds Link Roundup

by Fluency Media

Readers of a certain age (ahem) may remember TGIF. The Friday night lineup on ABC during the 1990s brought us such gems as Full House, Step by Step, and of course, Family Matters. Unfortunately, TGIF fizzled out in the early aughts, leaving in its wake reruns of Wife Swap and Grey’s Anatomy where there should [...]

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Fluency Talks Pure Michigan, Authenticity, and Social Media at WWJ Business Breakfast

by Fluency Media

Fluency Media was proud to co-sponsor and participate in last week’s event, “Social Media and Your Business: Gold Mine or Fool’s Gold,” presented by WWJ Newsradio 950. Stan Smith, VP of Marketing, contributed to the panel discussion, along with other social media heavyweights, in front of a packed house at the VisTaTech Center at Schoolcraft [...]

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The Making of the Pure Michigan Snow Storm

by Stan Smith

Everyone is trying to find the ‘key’ to a successful social media effort.  Candidates include “Great Content”, “Being Human”, “Amazing Culture”, “Smart Measurement”, and more.  While all of these are critical, we recently discovered that there are several hidden factors that may be more important than most. First, you need a bit of background information. [...]

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Day 2 of the Detroit Auto Show Begins

by Melissa Mackey

The first day of the 2011 North American International Auto Show’s Press Days was exciting and informative for Fluency staff.  Seeing all the new car models was fascinating, as was test-driving the new Chevy Volt! The MEDC Smarter Living exhibit is very cool as well – a must-see if you’re heading to the Auto Show [...]

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Fluency at the Detroit Auto Show

by Melissa Mackey

Fluency Media is excited to get a sneak peek of the 2011 North American International Auto Show! We’re covering the show live for our clients, Pure Michigan and Michigan Advantage/MEDC, during Press Days today and tomorrow. Watch our Twitter stream for your own sneak peek of this year’s historic show, which opens to the public [...]

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The Only Social Media Strategy Question Worth Asking

by Stan Smith

You know that before you send one tweet you need a well-considered social media strategy.   You’ve probably mapped out your content, made sure you can get it on a regular basis, and have a social media policy in place. But, I’m going to challenge you and ask you to answer one question for me… Don’t [...]

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