Fluency Media

Fluency Media

social networking

6 Points You Should Consider With Your Multi-Brand/Location Social Media Strategy

by Stan Smith
Thumbnail image for 6 Points You Should Consider With Your Multi-Brand/Location Social Media Strategy

Up to this point, social media strategy has focused on one brand and/or one location. Blog posts, tweets, and Facebook updates could be conveniently managed from one place.  Not anymore. Social networking has jumped into the mainstream and your company is probably faced with a unique problem: your customers want a relationship with their neighborhood [...]

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The Secret to Social (Media) Success

by Fluency Media

The digital marketing industry has been overrun in recent years with self-proclaimed social media “experts” that promise to give you the secret to being successful in social media marketing, for a price.  Well, I’m going to join them – I’ll tell you the secret, but it won’t cost you a dime. Are you ready? Are [...]

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Pure Michigan Zooms to 20,000 Fans and Beyond with Fluency…

by Stan Smith

Today, Pure Michigan celebrates its 20,000 fan to register on its Facebook Fan page. We’re proud to have partnered with the Travel Michigan team to accomplish this milestone in under 3 months. “We are delighted with the number of people who want to be involved with Pure Michigan on Facebook” said George Zimmermann, Vice President [...]

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Why Social Media Matters

by Stan Smith

For the last year, some very smart marketers have wrestled with a particularly difficult question. Why does Social Media matter? Face it.  Dot com crash refugees (like myself) tend to get cynical about must-have technologies. Remember Pointcast anyone?

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