Fluency Media

Fluency Media

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Testing

Landing In the Right Place For Maximum PPC Effectiveness

by Melissa Mackey

Earlier this week, the world celebrated the 40th anniversary of the first man on the moon.  We all know that this was “one small step for a man, one giant leap for mankind.”  But what would the moon landing have been like if they didn’t land the lunar module in the right place?
It may not [...]

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Email Marketing Force Multipliers

by David Dennis

Email marketing success often comes down to small, incremental changes that really add up. Optimizing the small levers in your program can act like force multipliers, with each improvement snowballing into the next. With time and testing, the combination of improvements will ultimately yield dividends much larger than your time or money investment.

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