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Should I Care About What My Competitors Are Doing in Social Media?

by Anjanee

As companies around the world begin to establish and refine their social media programs, you are more likely to find your competitors on sites like Facebook, Twitter, and YouTube than you were a year ago. Your company may have participated in social media for a while now, creating well-designed and engaging social media platforms, but [...]

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Pure Michigan Online Marketing Results Soar

by Fluency Media

In May, our client, Pure Michigan, saw record-breaking numbers in its online marketing efforts. Facebook: Pure Michigan more than doubled its fan count from January 2010, soaring to 50,000 Twitter: Pure Michigan broke the 5,000 follower mark, less than 12 months after beginning on the platform Visits: Visits to their main site, michigan.org, were up [...]

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Quick-Start Social Media Resources

by Stan Smith

We’ve learned that the hardest part of getting started with Social Media is…well…getting started!  It’s time consuming to track down all of the instructions, tips, and how-to’s needed to get your program up and running.  So we’ve created this guide to give you a hand…enjoy (and come back for updates). By the way, if you [...]

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Google Levels the Playing Field for Real Time Search

by Fluency Media

Google recently announced that their real time search will now include Facebook status updates.  Google’s real time search, launched in December 2009, shows up-to-the-second search results including tweets on Twitter, relevant blog posts and activity on other social media platforms.  Facebook, though announced as one of the Google’s real time search partners in December, was [...]

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What is your Online Persona?

by Fluency Media

When embarking on a social media marketing campaign, one of the factors that you need to consider is your company’s online persona.  Businesses, like people, have a particular persona that represents their brand in the real world.  In social media, your online persona is extremely important due to the conversational nature of the platforms and [...]

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The Influence of Social Media

by Fluency Media

How influential can Social Media really be?  Is Social Media just a fad, or can Social Media networks reach beyond their online communities to influence the real world?  The answer is a resounding yes. Recently in the UK a husband and wife team started a grassroots campaign for fun, utilizing a Facebook Group and Twitter [...]

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Attorneys Can Create Valuable & Engaging Content on Twitter

by Fluency Media

I love the Verizon Wireless commercial with the father who is outside with his family on the patio and he says aloud as he’s updating his Twitter status, “I’m sitting on the patio.”  Annoyed, his son responds, “I know you’re sitting on the patio!”  What value is the father providing to his followers?  He’s already [...]

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The 5 W’s to Entering Social Media

by Fluency Media

 There’s no denying that social media is becoming a larger part of overall marketing strategies for companies of all sizes and types.  If you haven’t created a Facebook fan page, or a Twitter account or blog, chances are you’re considering it.  Here are the 5 W’s you need to cover before you do – ignoring [...]

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If TechCrunch Were A Client

by Stan Smith
If TechCrunch Were A Client

Yesterday, Trisha Verma a colleague of mine gave TechCrunch a stern rap across the knuckles for their recent shenanigans.  To tell you the truth, there was quite a debate about if we were even going to post about this subject. But we realized (some later than others) that this debate is important because Social Media and [...]

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TechCrunch disappoints – again

by Fluency Media

Today, TechCrunch posted the first of several confidential documents about the personal and professional lives of Twitter employees, notes from executive meetings, new business ideas and pitches, and financial information. TechCrunch’s Michael Arrington (@arrington) admits that the documents he has were received from a hacker (not employed by TechCrunch). When Arrington made his announcement last [...]

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