The Tropicana Resort & Casino opened in 1957 on the most popular corner of the Las Vegas Strip. This first-class resort offers more than 1,800 luxurious guestrooms and suites. For entertainment, guests can experience the legendary Paris-revue, “Folies Bergere,” the longest-running production show in Las Vegas. The Resort’s amenities include eight restaurants, three swimming pools and a 61,000-square foot casino. The Tropicana Resort & Casino is truly what Las Vegas was meant to be.

Managing public relations activities for an entity as large, diverse and rapidly-changing as the Tropicana means keeping a bewildering array of background materials, contacts, press releases and media items on hand and updated at all times. Lisa Keim, Public Relations Manager for the Tropicana Resort & Casino, recognized that she and her staff were spending far too much time and money generating and updating media kits and other background materials every time there was a change in some facet of the Tropicana’s offerings. “Every time there was a price change or a new special offer, we had to update all of our media kits,” Keim explains. From photos of swim-up blackjack tables to press releases announcing new illusions featuring Bengal tigers from illusionist Rick Thomas to biographies of new inductees into the Casino Legends Hall of Fame, the rapidly-changing paper media kits for the Tropicana were costing tens of thousands of dollars a year in printing, postage and staff time for maintenance.

The Tropicana Resort & Casino decided to virtually eliminate its need for old-fashioned paper media kits by implementing an Internet Archives Press Room from Fluency Media on its Web site. The Tropicana press room (www.tropicanamediasite.com) now contains all press releases, background materials, photography, contact information and other critical information for media outreach.

The Tropicana Internet Archives Press Room paid for itself in postage savings alone in its first year, as reporters and editors downloaded up-to-date media kits, photography, press releases and other materials directly from the Internet Archives Press Room site. In addition, Tropicana’s printing, copying, photo and slide duplication and staff time savings were estimated at more than $10,000 for the first year in operation.

“I thank my boss daily for allowing me to incorporate this product into my job functions. It has truly become a significant tool,” says Keim. “We now have the capability to respond immediately to requests from media for materials, which means that we are able to participate in more coverage than we did before, and we keep the media happy.”

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